Learn about the mindset that helps side hustlers and entrepreneurs take action.
Dionne Leigh Kumpe invited Taneise Perry to the Agency to Act podcast to discuss the mindset we need to achieve our goals in business and in life.
Taneise Perry graduated from the University of Texas at Arlington with a B.A. in Public Relations and began a 16-year career in advertising. An entrepreneur at heart, she is the founder and owner of ChurchPewSlay.com, an online faith t-shirt company, and K. Perry Media, a media buying and planning resource for small businesses. She is also the co-founder of Be Glam and Grace, an organization created for the physical and spiritual betterment of teen girls and young adult women. Taneise and her husband, Kevin, have been married for 15 years, currently reside in Charlotte, North Carolina, and are the proud parents of three sons. In her spare time, she is a social justice advocate, an avid thrifter, and enjoys making plans to someday take over the world.
Dionne Leigh Kumpe helps businesses discover the benefits of better brand marketing. Through her consultancy Dionne Leigh she offers hourly consulting calls, specialized services like you would find at an advertising agency, and fractional marketing services. Her e-commerce store Carter & Gray is for people who want to explore their creativity and do more of what they love. Follow Dionne on Instagram.
Dionne Kumpe 0:08
Welcome to the Agency to Act podcast, where we commit to take action on what we want in business in life. I’m your host, Dionne Leigh Kumpe. I’m a brand and marketing consultant. You can find me at dionneleigh.com. I’m excited to be in the studio today with longtime friend and former coworker Taneise Perry. She’s an advertising account leader, influencer speaker, multi-passionate entrepreneur. I invited Taneise here to talk about mindset. Taneise, why don’t you tell our listeners everything you’re up to and what you love about what you do.
Taneise Perry 0:40
Oh, wow. Well, first of all, that introduction was way too kind. It makes me sound way more important than I am. But, Dionne, thank you for having me on your podcast. I’m really appreciative. Um, as far as what I have going on, well, where do I start? So on top of working a full-time job and having a family, a husband with three kids and then just try to stay sane amidst COVID by making three meals a day and trying to just keep sanity and everyone healthy on top of that. There are several things I have going on. So I have three ventures. Obviously, you know me personally, so you’re very much aware of this, but I’ll just quickly run through them. So K. Perry Media was my first entrepreneurial baby if you will. And I created that particular company because I really needed to legitimize myself. I would have a couple of friends who would have clients who just needed a quick media plan. And it just sounded very bootleg when they would be like, “Oh, my friend can handle that for you.” So I really need to be like, well, instead of saying your friend, you could say K. Perry Media, and they can actually go to a website and here are some of my business cards, so I really created it more to legitimize myself for business that was already coming my way.
Dionne Kumpe 2:00
Because you were in the media industry already.
Taneise Perry 2:02
Well, I was. Yeah, yeah, I worked in media for several years. It’s actually where I got my start in advertising. I learned a lot but I was done with it. I’m done with it, except for on the side where people pay me, right. My other venture is Be Glam and Grace. So I figured, hey, I love God. I love my best friend. I love helping others. And I have kind of this gift for gab. And kind of when you put those things together, Be Glam and Grace was kind of born. So my best friend and I, we created a platform where we want to speak to women and young ladies just about life from a spiritual perspective, from a beauty perspective, about everything, if you will. And then lastly, my newest baby that was launched on my birthday last year, so it’s just, what, eight months old. Wow, his churchpewslay.com. And what’s interesting about that is I originally wanted to start it as like a blog that had a little store attached to it. But what I found is, from a blog perspective, I think I thought I was more of an influencer than I really am. People really don’t care that much to keep visiting my website, but they weren’t interested in my merch. And then I realized I really liked creating the merge. So Church Pew Slay has definitely been a labor of love these last eight or nine months. But I’ve learned so much, and it’s something I look forward to keeping up in the future.
Dionne Kumpe 3:26
That is awesome. One of the reasons that I definitely wanted to have you on is because I wanted to talk about mindset. And you have such an incredible mindset, just the way you approach life, the way you approach business. And we’ve known each other for 15 years and worked together at two different ad agencies, the last of which we spent five years in the same office, which is just a joy. And I was so excited when I saw that you were talking about your side hustle because I was over here on the side quietly pursuing things right. You were bold. You’re just out there with things you were interested [in], things you were doing outside of work. So talk about like the mindset. What is that like when you’re showing up and you’ve got a place of employment, you’ve got a side hustle? How do you think, “Yeah, why not me?”
Taneise Perry 4:12
You know, if you really think about it, the people who create any business, right, it was a side hustle for them that they had to be vocal about, right. And so I really feel like why do we need to be quiet about it? If it’s not a direct competitor, obviously, of wherever you’re working, you know, why are you not being vocal about it? Are you not excited about it? Well, of course, you’re excited. So be excited. Are you not knowledgeable about your side hustle? Well, of course you are. So you should speak the knowledge that you have, right. But as far as what really gave me the confidence, I would say, this might be an odd answer, but I would say it was social media. I kept seeing people that weren’t very polished or experienced in certain areas really just going out there and living their dreams. And they’re like, you know what, I love clothes, I’m just going to get on here, I’m going to go set up a camera and take pictures of myself. And I’m just going to put it out there, or I really want to have a speaking platform. So I’m just gonna get a microphone. And I’m just going to record myself and I’m going to put it out there. People just putting it out there and then having these amazing opportunities present themselves. And so I really gained my confidence. It started on YouTube probably 10 years ago, and just being really just seeing these people on YouTube, Instagram, Facebook taking chances and realizing, you know what, I can do that too. And so really, that’s where it started.
Dionne Kumpe 5:39
So you’re saying you have a YouTube from 10 years ago that we can look up?
Taneise Perry 5:46
No, No. Absolutely not. No, I would go and look at other content creators on YouTube. Absolutely not.
Dionne Kumpe 6:00
Although I had seen you on social media be pretty bold. So you’ve been your own model. You’ve gotten your family involved, your friends involved, your clients involved.
Taneise Perry 6:09
Dionne Kumpe 6:10
How has that really, you know, how’s that boosted your confidence as you continue to step forward?
Taneise Perry 6:15
Um, I don’t know. I mean, don’t get me wrong. Social media is kind of a catch 22, right. Obviously, when people see you putting stuff out there, and they’re supportive, and they hit that “like” button, that can certainly become addictive. And like, yeah, thank you so much. But then at the same time, you don’t ever want to have to depend on that to gain confidence, keep confidence, or want to strive to do other things, right. So you know, yes, I’ve put content out there from a beauty standpoint. I love fashion. I love playing dress-up. I love heels, hair, everything. I love all of it and I’ve certainly put that out there, but at the same time, I realize that I do that for myself and if other people like it, that’s just kind of icing on the cake.
Dionne Kumpe 7:06
That is awesome. So how do you think your side hustles have impacted your work life in a positive way? I’ve read articles a lot of people hyping up side hustles and the advantages of what it does for you as a person and what you bring into the workplace. Have you seen benefits from it too?
Taneise Perry 7:22
Absolutely. As far as affecting my work life. I mean, obviously, you know, you spend your whole day working on somebody else’s dream, right. But certainly, I know that one of the reasons I’m able to do what I do is because of the things that I’ve learned at jobs in the past, right. So when I graduated from college, I was a secretary for a couple of years, right? So I’m an amazing typer. I learned…
Dionne Kumpe 7:46
I was a proofreader, a proofreader/receptionist. Same thing.
Taneise Perry 7:48
Exactly. Right. Um, I learned different Microsoft products. Like I feel like I know the ins and outs of Adobe like nobody else, like nobody’s business, right. There are just certain things that I’ve picked up more recently. Um, in the workplace right now I’m having to really immerse myself in the understanding of SEM and SEO. And that’s not necessarily an area that I was proficient in. But I realized, you know, after spending so much time learning about it for our client, I realized, wow, this could do a lot for my business as well. Really understanding what I need to do from an SEO and SEM perspective to really help my businesses grow. So, you know, while I’m at work, I’m working hard on other people’s businesses, and that’s great, and it’s fine, but at the same time accepting that it’s also a learning opportunity for myself as well.
Dionne Kumpe 8:42
That’s funny, I’ve seen the same thing. So I started my side hustle. I launched Black Friday, [I] did that week last week And one of the things that I noticed is all the work that I put in building a website and trying to figure out how the e-commerce pieces come together, what’s the back end, how do I, you know, organize the information. It helped me a lot on the website projects I worked in with my clients at the ad agency. And so I found that one fueled the other and the learning. I was just, I was a more engaged marketer at work. I was seeking all kinds of knowledge outside of work, I would bring it into the office, I would use what I had in the office outside with my own side hustle and it just is the best of all worlds.
Taneise Perry 9:29
Exactly. I completely agree you’re learning in both areas and both are benefiting you’re the company you work for is benefiting and then also your side gigs are benefiting so it’s a win-win for sure.
Dionne Kumpe 9:41
And like oh this why not me mindset. One of the things that I’ve always enjoyed is writing. And it took me a long time to say I’m a writer, and I may not be a writer with a capital W, right, like an official copywriter. I don’t have the title, but I’m still a writer. And the work that I do, the more I was doing the side hustles I was starting to take ownership of that label because I was writing the websites, I was writing all the social media captions, all the things. And of course at work I was doing, you know, presentations, strategies, all those writing elements, but for some reason, I discounted that as writing because it was business writing. And I felt like they were different. But today so now that I’ve got, you know, dionneleigh.com, right, so I wrote the website. I’m having a copywriter friend take a look at it and make sure that I’ve hit all the points that I’ve written copy for somebody else’s website.
Taneise Perry 10:36
Dionne Kumpe 10:38
But if I had kept the mindset of why me? I wouldn’t have done any of them. Now that I’m like why not me? Well, yeah.
Taneise Perry 10:46
Absolutely. You’re reminding me of a statement that Ava DuVernay said she is a producer or director and she said she got really tired of people saying pr approaching her saying, “Can you give me a job? I’m an aspiring writer” or “I’m an aspiring director” or “I’m an aspiring singer or an artist.” She said, if you’re an aspiring writer, just write, and then you’re a writer. If you’re an aspiring artist, create art, and you’re an artist. Approach me that I’m a writer. And so that when she said that, I was like, you know what, yeah, that’s right. At what point does the aspiring go away? Does somebody need to put you in a box and be like, okay, you’re a writer, give you the title? Or you can actually give that title to yourself.
Dionne Kumpe 11:36
Oh, I love that. And part of it is to with there’s so much comparison on social media and I consume a fair amount of content and I’m like, I love what they did, or, or I don’t like what they did, I would do something different. I’ve done this my whole career, right? So when you lead accounts, you’re constantly in a position to edit things, direct things, because all the information is coming to you and you’re creating it, but you’re also having an opinion on it. So I do that in social media too. When I see other content creators, I have an opinion. Suddenly, now that I’m in this world where I’m creating on my own, I’m like, oh, I need to shut down over here and not compare. Otherwise, I’m not going to get anything done. I’m gonna be like, Oh, this has already been said, this has already been done. But really it hasn’t been said the way I’ll say it, or done the way I’ll do it.
Taneise Perry 12:26
Exactly. That’s great. It’s a really good point.
Dionne Kumpe 12:28
So are there things that you are wanting to take action on but you haven’t yet. Are there things you’re still dreaming of?
Taneise Perry 12:34
There is a quote that I heard on some random TV show last year, and it has really stuck with me and the guy said, “A dream without strategy is just an infatuation.” And I don’t think I will ever forget it because at that moment I realized all of the things that I had dreamt about and done nothing about them. I didn’t make a plan. I didn’t write it down. It was just oh, I one day I dream to own a company and design fun stuff that people buy. And I, you know, I didn’t do anything about it, right. And so now I realize I have a choice, right? I can keep this as an infatuation. Or I can make this a realistic dream, but it’s going to take some work. So I don’t know if that answers your question. I feel like I just went off on it.
Dionne Kumpe 13:31
No, it absolutely does.
Taneise Perry 13:33
But that quote, it really did something to me. You know, we as spiritual people, you know, we read in the Bible that faith without works is dead. It really is true with anything that we do, any kind of work ethic. I can have faith in, dream about whatever I want, but if I don’t put the work behind it, it’s just for not.
Dionne Kumpe 13:51
I’m also trying to reconcile the fact that now I’m living my dream, but it didn’t happen the way I thought it would. And it doesn’t look the way I thought it might. And it’s harder work than I ever thought it would be. I had no idea. I thought, to your point about taking action, I thought I was taking action, right. Really, I was infatuated. I wasn’t doing all the things at the level that I really needed to. Last night I did a pretty long visioning session. And I was trying to say, okay, what were my dreams? Let me write them down. Which of these am I doing right now? And how are they looking different? What pieces do I want to keep? What pieces do I want to change? And it blew my mind. I was like, I’m living the life that I wanted. It’s just not expressed the same way. So have I written a book? No, but am I writing all the time? Yes. Okay. Check. Am I helping people with what their problems are and helping them problem solve? Yes, I am. Am I doing it in an agency? No. Am I doing it in my own consulting business? Yes. Okay. Check. It has been really eye-opening. It’s just the mindset. And then to your point, it’s like all the things that we’re starting small with, everyone started small. Starting is just starting.
Taneise Perry 15:10
Exactly. You just got to start and keep going, right?
Dionne Kumpe 15:13
That’s true. Because if we start that’s just it, we’re like, oh, the last time she posted was 2012.
Taneise Perry 15:21
That won’t be us. It will not.
Dionne Kumpe 15:23
It will not be us. We’re not there. So let’s say we’re getting together 10 years from now. That’ll be so fun, by the way. Okay, so 10 years from now we’re getting together we’re talking about this time. What is future Taneise thanking today’s Taneise for?
Taneise Perry 15:38
Thanking me for hopefully working out. Ooh, thanks, girl. Those hips, honey. No, in all seriousness, I think that I would thank myself for being authentic. I can keep up with myself by being myself today and I can keep doing that today, tomorrow, five years from now. And when you’re yourself in whatever it might be that you’re doing, it just makes life so much easier. And then on the flip side of that, you know, when you’re just getting along to get along, or you’re forcing yourself into uncomfortable situations, when you know you should have said no, or you’re being an imposter, you know, like, oh, I’m gonna focus on whatever it might be when really that’s not where your passion lies or you’re not really good at, the next day, five years, 10 years, you’re going to be absolutely miserable. So I think the best thing that I can do for myself and know myself would thank myself, whew, that’s a lot of myself. It’s just to continue being me. And I feel like, you know, that’s who God made me to be was me. And if I just continue along that road, if I continue to look in the mirror and see myself and Christ, you know, 10 years can’t be too bad, right?
Dionne Kumpe 15:50
I think we also attract people who are our people when we’re being authentically ourselves.
Taneise Perry 17:12
Dionne Kumpe 17:13
People can spot a faker.
Taneise Perry 17:14
Oh, absolutely. I completely, completely agree. I feel like I felt that imposter syndrome feeling early in my career because, you know, you kind of do have to fake it to make it a little bit. Wow, thank God for growth and time and maturity. And the realization that, you know, pride aside, it’s okay to ask for help and to verbalize when you don’t know something and go seek help and Google and whatever you need to do. So that, you know, you don’t walk around with that imposter syndrome, but there is nothing like waking up and knowing that you’re able to be your authentic self, not that you just are but you can be your authentic self. So 10 years from now Taneise, I see you, honey. You’re welcome.
Dionne Kumpe 18:06
I’m working today for you.
Taneise Perry 18:08
Yes, I am!
Dionne Kumpe 18:09
I love it. I am so, so glad that you joined me today to talk about mindset. I think you’re just amazing in so many areas. I love your perspective on this. And, you guys, thanks for joining us for Episode Two of the Agency to Act podcast. We’ll see you next week.
Taneise Perry 18:30
Thanks for having me, Dionne. I appreciate it.
Dionne Kumpe 18:32
Alright. Cool. See you later.
Taneise Perry 18:34